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Designer Spotlight

Bulgari: History of the Brand

When it comes to glamorous jewelry crafted with dynamic techniques, no brand better encapsulates this union than Bulgari. 

Bulgari: History of the Brand


Bulgari: History of the Brand

Winter Jewelry trends

When it comes to glamorous jewelry crafted with dynamic techniques, no brand better encapsulates this union than Bulgari. With their high-end jewelry, luxury timepieces and chic accessories, Bulgari has been celebrated for over a century by style icons, Italian royals and A-listers.

History of Bulgari

Founded in 1884 by Sotirois Voulgaris, Bulgari is one of the oldest Italian jewelry houses. Sotirois Voulgaris immigrated to Italy in 1880 from Greece with only a few cents to his name but was a highly skilled silversmith. He named his brand Bulgari as it was the phonetic pronunciation of his last name. The jewelry house’s logo is written as BVLGARI as it follows the classic Latin alphabet. Voulgaris created jewelry that honored ancient Roman architecture, mosaics and coins. When looking at where Bulgari is made, although the headquarters are in Roma, most of the jewelry is actually made in Valenza.

During the 1950’s, Bulgari rose in popularity among the Italian nobility and American socialites. Bulgari’s jewelry was frequently used in classic Hollywood movies, such as Roman Holiday, King Kong and Cleopatra, adorning the likes of Elizabeth Taylor, Audrey Hepburn and Jessica Langue. Of the jewelry house, Andy Warhol once said, “For me, calling at Bulgari’s shop is like visiting the best exhibition of contemporary art.”

Bulgari’s edgy Serpenti collection was heavily featured in Florence + the Machine’s music video for “Say My Name.” In this video, singer and style icon Florence Welch is hauntingly dressed as a classic Hollywood Cleopatra and richly adorned in Serpenti rings, bracelets and watches. Other celebrities that love Bulgari include the likes of Rihanna, Bella Hadid and Zendaya.

Bulgari’s Jewelry Style

Bulgari is known for their bold jewelry and daring color combinations. From diamonds, emeralds, pearls, tiger’s eyes and ceramic, Bulgari’s redefines the limits of luxury jewelry. Voulgaris’ descendants continued the tradition of crafting creative and trendsetting jewelry, as seen in today’s collections that blend classic Roman themes with modern trends.

Most Popular Bulgari Jewelry

  • Bulgari Bulgari
  • B. Zero 1
  • Divas’ Dream
  • Fiorever
  • Parentsi
  • Serpenti

How to spot fake Bulgari jewelry

Luxury brands like Bulgari often have imitation jewelry on the market that can dupe even the most astute of jewelry lovers.

Here are our tips for spotting fake Bulgari jewelry:

  • Imitation Bulgari jewelry will often feel lighter than authentic pieces because they are not made with genuine materials such as 18k gold.
  • Real Bulgari will be stamped with the number 750, which stands for 18k gold.
  • Fake jewelry can have rough, unfinished edges as well as remnants of air bubbles from the casting process.
  • Authentic rings will have their respective size printed inside the band, fakes will often have a random number printed.
  • The metal of counterfeit pieces can lose their brilliance over time and become discolored, this is especially prevalent inside rings.
  • Imitation Bulgari jewelry can have the brand’s logo misspelled. The proper spelling of the official stamp is BVLGARI, as the traditional Latin alphabet is used in the logo’s spelling.
  • Authentic Bulgari jewelry will always have their stamps clearly printed with sharp edges, as opposed to fakes which have sloppy printing and misspellings.
  • The price of imitation Bulgari jewelry can be suspiciously low.
  • Real B. Zero 1 rings are crafted in a spiral with bands that compress and expand when pressed. Fakes are often made of a solid piece of metal with etched groves that do not move.
  • Authentic Serpenti bracelets are made with individual links that look like scales, allowing the wearer to gently unfurl the coils to wrap it around their wrist. Fakes are often comprised of a solid metal that can only slightly move.
  • The Bulgari Bulgari collection will always have “Bulgari Bulgari” printed with even spacing that is separated by two circles.

How to Buy Real Bulgari Jewelry for the Best Prices

The best way to buy real Bulgari jewelry is to only purchase from reputable sellers. At Gemma by WP Diamonds, you can always shop with confidence as all of our jewelry is authenticated by our designer jewelry experts. We are committed to selling real, pre-owned designer jewelry and luxury watches at exceptional prices. Our A+ rating with the BBB and excellent customer reviews demonstrate our commitment to quality and customer satisfaction.

With up to 80% off retail prices on your favorite brands, customers love shopping at Gemma by WP Diamonds thanks to our easy monthly payments through our partner Affirm, free US shipping and 14-day return policy.

Our Favorite Bulgari Jewelry

Bulgari B Zero 1 Ring in 18K Rose Gold         

Bulgari B Zero 1 Ring in 18K Rose Gold

OUR PRICE: $1,900

21% OFF

Estimated Retail Price: $2,400

Starting at $168/month with Affirm.  Prequalify now

BUY NOW     

Bulgari Diva's Dream Diamond & Malachite Necklace in 18K Rose Gold 0.28 CTW         

Bulgari Diva's Dream Diamond & Malachite Necklace in 18K Rose Gold 0.28 CTW

OUR PRICE: $3,400

21% OFF

Estimated Retail Price: $4,300

Starting at $300/month with Affirm.  Prequalify now


Bulgari Allegra Diamond & Multi Colored Gemstone Bracelet in 18KT Gold 1.45 CTW         

Bulgari Allegra Diamond & Multi Colored Gemstone Bracelet in 18KT Gold 1.45 CTW

OUR PRICE: $11,995

24% OFF

Estimated Retail Price: $15,700

Starting at $1,056/month with Affirm.  Prequalify now


Shop Bulgari Jewelry

Shop Bulgari Jewelry 

Browse our authenticated Bulgari jewelry at exceptional prices.