About Us

Gemma by WP Diamonds was created in 2015 to challenge the existing retail model and give consumers access to deals previously only available to the trade.

Your one stop shop for designer jewelry, we offer diamond jewelry and luxury watches at up 80% off retail price. Authenticated by our team of jewelry experts, we bring you a mix of both pre-owned and new, never worn pieces, buy from big brand names such as Tiffany & Co, Cartier, David Yurman, Omega, Patek Philippe and more.

Our goal is quite simply to help you buy beautiful things are prices you can feel good about. We are driven by a desire to innovate and strive to bring exceptional value to our customers on a daily basis. How do we do this?



Our Pricing


Our unique industry connections and network of global buyers and sellers mean that we can offer prices normally reserved for the trade. Access the same deals that retailers have been taking advantage of for years. Most importantly, feel good about the price you paid at Gemma by WP Diamonds.



Our Jewelry


We have a tremendous variety of styles and price points, with new and second hand items all authenticated by our team of experts. Our ever-changing selection of jewelry is updated daily with new pieces. At Gemma by WP Diamonds, buying at reduced prices does not mean compromising on quality.


Our Team


Our team is made up of trained jewelry experts with the expertise required to authenticate every piece and answer any of your questions:

- First class GIA qualified gemologists
- Seasoned luxury watch experts
- Designer jewelry experts
- Knowledgeable customer representatives

At Gemma by WP Diamonds, we are rethinking how consumers buy diamonds, jewelry and luxury watches. We believe that inflated retail prices should be a thing of the past. That luxury need not come at such a high price. And that our customers should feel educated and empowered.