About Us

Watch Pendant

Gemma by WP Diamonds was created in 2015 to challenge the existing retail model and give consumers access to deals previously only available to the trade.

Your one-stop shop for luxury: we offer designer and diamond jewelry, luxury watches, and handbags at up 80% off retail price. Authenticated by our team of jewelry, watch, and handbag experts, we bring you a mix of both pre-owned and new pieces. Buy from big brand names such as Tiffany & Co, Cartier, David Yurman, Omega, Patek Philippe, Chanel, Hermès, Louis Vuitton and more.

Our goal is quite simply to help you buy beautiful things are prices you can feel good about. We are driven by a desire to innovate and strive to bring exceptional value to our customers on a daily basis. How do we do this?

Our Pieces

We have a tremendous variety of styles and price points, with new and pre-owned items all authenticated by our team of experts. Our ever-changing selection of jewelry, watches, and handbags is updated daily with new pieces. At Gemma by WP Diamonds, buying at reduced prices does not mean compromising on quality.

Our Team

Our team is made up of trained luxury specialists with the expertise required to authenticate every piece and answer any of your questions:

- First Class GIA-Qualified Gemologists
- Seasoned Luxury Watch Experts
- Designer Jewelry Experts
-Luxury Handbag & Accessories Experts
- Knowledgeable Customer Representatives

At Gemma by WP Diamonds, we are rethinking how consumers buy diamonds, jewelry, luxury watches, and handbags. We believe that inflated retail prices should be a thing of the past. That luxury need not come at such a high price. And that our customers should feel educated and empowered.